Couturier for everyone

Every woman wants to be beautiful. A simple thought, irrefutable and without limitation.

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The culmination of a grand show dedicated to the release of BURDA magazine in Russia (first photo above).
She was voiced by Enne Burda in the difficult post-war years. She felt that even at the time when the women, rolling up their sleeves, were rebuilding the destroyed economy, literally fighting for their existence, they wanted to look good. And it did not depend on the country, nor on age, nor on affluence, nor on complexion.
In the gray post-war Germany, models from Parisian catwalks seemed an impossible dream - impractical, extravagant and, above all, very expensive. Until Enne Burda appeared.
In 1949, at the behest of her husband, Franz, the forty-year-old housewife took over the management of a modest unprofitable publishing house, called him Burda Moden and immediately printed 100,000 copies of the first issue of the magazine. In it, readers saw beautiful models with patterns and instructions for which it was easy to sew. And ten years later, BURDA became the largest fashion magazine in Europe, diverging in print runs of 1.5 million copies.
Enne Burda explained the reason for her success as follows: "I am very practical. I knew what an ordinary woman needed."
Either new look 50s or flower-power 70s, Enne Burda modified the trends of Paris and Milan, making them publicly available, provided detailed instructions and advice to the stylist.Her models were special, but not defiant, sophisticated, but at the same time easily feasible for those for whom sewing is just a hobby.
This concept, which is still relevant, has allowed the publication to conquer the whole world. Even in the Soviet Union, BURDA was the first Western fashion magazine for women. The first issue of the magazine in Russian was met with great enthusiasm in 1987, accompanied by a magnificent fashion show from BURDA in Moscow.
The magazine, which used to be available only on the black market, has become
accessible and served as an impetus for changes in the public life of the country. "Enne Burda has achieved more in Moscow than all three ambassadors before her," - once said the former Minister of Foreign Affairs of Germany Hans Dietrich Genscher.
To create fashion and style, to write, to draw - everything was within the power of this amazing woman. Through her work, she proved to millions of readers: not so much is needed to feel great. Sometimes it’s enough just a dress made by yourself.
PHOTO: HBM (3), VAB (6). TEXT: MONICA KIRSH.

Watch the video: Couturier Sewing Class - Good Clothes for Adults (November 2024).