Opening the fourth Offprice store, or How to buy a new dress in 15 minutes

Send

Over the past few years, the trend of smart shopping (smart shopping) or “smart shopping” has been actively spreading in Russia. The modern buyer seeks to choose what he really needs.

In Moscow, the smart shopping format is supported and developed by Offprice chain of stores. In total, three stores of this chain opened in the capital in a year, and on August 12, 2016, on the 1300 m² area, the long-awaited fourth Offprice store in Rechnoy shopping and entertainment center opened its doors.
The number of visitors in one store of the chain reaches 2500 people per day, and on average, customers visit the store 1 time a month.
What determines the popularity of Offprice multi-brand network?

First, the main secret to network success is up to 85%. The buyer does not need to monitor the stock, as the best prices in the store - every day. In Offprice, everything possible has been done to save time and money of buyers and to please quality.
Secondly, an impressive variety of brands and styles, the ability to choose clothes for any occasion.
Thirdly, the store is easy and convenient to navigate and navigate. The buyer finds himself in a spacious hall, where all the clothes are sorted by type, price and size.In addition, a large number of dressing rooms and the lack of restrictions on the number of things to try on allow you to pick up, say, a dress for the evening in 15 minutes.
There is also a peculiarity in the newly opened 4th store of the chain: here the children's assortment is located in the men's clothing zone. So the company reacts to the fact that it was dads who increasingly began to buy clothes for their children.
Well and one more important feature: store employees do not impose their help and advice, but quietly put things in order on hangers - a paradise for introvert.
Smart purchases are made by people who can set priorities, have clear goals in life, are able to spend money wisely and do not go with the flow of stereotypes. At some point in time, they understand the meaninglessness of consumer racing and begin to desire simplicity, quality, accessibility. And then a fashion for phenomena like smart shopping appears. We hope this time she came to us for a long time!

Send