As part of Fashion Week in Moscow on November 2, designer Alexandra Serova presented her new collection of the Spring-Summer season in casual couture style.
Style casual in the European sense, this is casual wear, the main emphasis of which is on convenience. This style excludes ceremonial, formal, and business attire. But designers skillfully use "random" combinations of elements of clothing, accessories, decoration and create a new vision of fashionable casual images.
It is in this style Alexandra Serova and introduced her new Spring-Summer 2014 collection - casual couture. Models took to the catwalk not only in chic evening dresses, which had long captivated the audience, but also in casual clothes, preserving the aesthetics and recognizable style of Alexandra Serova Fashion House.
In the new Spring-Summer 2014 collection, the designer for the first time presented to the general public an assortment of outerwear - capes that have not gone out of fashion for the first season, cropped and long coats, vests decorated with natural fur.
Collection casual couture broken into blocks. In the first block, the presented models are made in noble white and black colors characteristic of the designer, without which no show of Alexandra Serova is complete.
The second block was opened by exquisite brocade dresses in bright red, blue, pink and warm cream colors.Long evening dresses and cocktail sheath dresses are full of luxury and grace. A woman in such a dress will always be in the spotlight.
Collection models are generously decorated with handmade trim and embroidery. Even everyday clothes (silk blouses, long skirts, sweaters, cardigans) have elements of hand embroidery. Such outfits harmoniously fit into the everyday wardrobe of a modern woman who chooses the best. After all, even ordinary clothes should be luxurious.
Afterparty show Alexandra Serova was held in the restaurant Twenty Two on New Arbat.
Magazine Burda acted as an info-partner of the show.
Photo: PR
Material prepared by Julia Dekanova
